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Who Can Validate My Idea?

Stuart BolgerStuart Bolger
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Testing demand for your new product/service will give you a feel for how your idea will scale and how your intended target market will react to it.

Validating your idea can be a very eye-opening experience.

Testing demand for your new product/service will give you a feel for how your idea will scale and how your intended target market will react to it.

But what can I do to help me validate my idea before I put money into it?

Friends & Family

The first port of call is your family and friends. Yep, it will be cringey. Yep, you’ll find it unbearable. But these people are readily available and are probably (hopefully) willing to spare the time to help you out.

But be mindful: friends and family might try to protect your feelings of your idea is shit. Have something decent to show them. Take it seriously.

Survey Time

survey 8bytes blogs survey monkey google forms

Make a survey on something like SurveyMonkey or Google Forms - they’re free. Make sure each question can give you valuable data relating to the problem your idea is trying to solve or invites genuine feedback on your solution.

Use your Facebook, Twitter, LinkedIn or Google+ connections, friends and followers to complete the survey. Make it short and be honest about why you want people to fill it out. Don’t make it laboursome for the people that are giving up their free time to help you out.

Analyse this survey data with a critical mind. Is the feedback positive or negative? Is the issue you’re trying to solve as great as you first thought? Is your circle of school friends really representative of your target audience? Whatever the result of the survey: it gives you more data to work with and build from.

Trade Show

Be it a craft fair or a giant tech exhibition, trade shows are a great place to get validation for your idea. Usually filled with like-minded individuals, they’re a great meeting place for you to hear what others within the industry think of your idea and, if you choose to exhibit, get really valuable feedback and potential orders/bookings.

Exhibiting could be an expensive option but if possible, just attending a relevant trade show could open up a whole new world to you and your idea.

Previous Attempts & Failures

You might have already had an idea that might not have gone so well. In fact, it was a complete disaster. But that’s ok. A failure will often tell you and teach you more than a success. It enables you to see what’s wrong with your product/service and highlights where the public’s demand really lies.

When you’re building on a previous failed idea, you should know where not to screw up and understand what actually led to your previous idea failing. Use these learnings to your advantage with your next idea.

Just Do It

just_do_it Another tactic is to just go ahead and build your website, get a business email and start firing out advertisements on Facebook and Google before you have your product/service actually set up. If people like what you’re offering, they can go ahead and order/book there and then - if so, great! Now you just have to make sure you deliver your product/service. If not, you’ve only wasted a bit of cash and your time.

Please note: make it look professional if you’re thinking of this option. You don’t want it looking like a scam.

And remember: the world doesn’t need another dog poop scooper or non-stick frying pan. Good ideas are simple solutions to everyday problems faced by the marketplace.

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Stuart Bolger
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Stuart Bolger

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