There are plenty of free online resources that can help you take your marketing from a banana to a race-winning orange!
We know that starting out in marketing can be tough — especially if you’re new to this whole business thing. But don’t fret! There are plenty of free online resources that can help you take your marketing from a banana to a race-winning orange!
Here’s a list of our top 8 tools:
The quality of the content that you’re pushing out to your followers should always be high. BeFunky Photo Editor lets you apply effects, edit photos and create photo collages with its collage maker. It’s a great free tool for getting into the basics of photo editing.
Once you’ve mastered how to use this tool, paid apps like Adobe Illustrator and Photoshop are the best options out there.
If you’re looking for the most basic, bare-bones and free blogging platform, you can’t go wrong with Medium. Medium is a place to read, write, and interact with the stories that matter most to you. It’s a great way to keep your opinion pieces and articles all in the same place. It also has the added benefit of being able to post photos and videos within your text.
If you don’t speak the English no good, this is the web app for you. Hemingway highlights long, complex sentences and common errors. It basically tells you how to make your writing more readable. It’s a great tool for shortening long paragraphs that needn’t be so long.
If you want to get into the email marketing game, MailChimp is the go-to solution. MailChimp is an online email marketing solution to manage subscribers, send emails, and track results. The free version allows you to send 12,000 emails a month to a subscriber list of up to 2,000 individual email addresses. With an array of drag and drop templates for creating emails, you cannot go wrong with MailChimp.
Hootsuite is a free tool (for up to three profiles) for social media management. It allows you to get the perfect oversight of all of your social media activity. It also allows one to schedule posts across platforms and measure results.
6. Twitter and Facebook
These are two platforms where every brand — big or small — need to be active. The beauty of these platforms are that they allow users to post content directly where your target audience is active. Unlike platforms like Snapchat and Tumblr, Twitter and Facebook are used by young and old alike — and it’s very hard to go wrong with the amount of content options available now: text, video, GIFs, live streaming. Used in tandem with Hootsuite two to three times a week and your social media is sorted free of charge.
Have a look at how we do things on our Twitter and Facebook.
Another great free tool every marketer should have in their arsenal is bit.ly. Bit.ly is a link shortening and management tool. If you’re referring people using a link, the last thing you want your audience to see is a big, ugly yoke of a thing that’s five lines too long. Bit.ly shortens any link down to a much shorter and presentable size. See for yourself: http://bit.ly/1iYBUgB
8. Google Trends
Finally, Google Trends. The site lets users see the latest trends and data visualisations from the internet’s Mother Hen herself. It’s a given that all marketers should keep up to speed with current affairs through the news and media but if you’re looking for a quick, reliable feed of what people all over the world are actively searching for, you can’t go far wrong with Trends.
And there you have it! Please keep in mind that these are just our preferences here at 8bytes. There a range of other options out there such as Canva for photo editing and Buffer for social media management.
But regardless of what platforms you choose, realise that if you can get the simple stuff done right, the rest will follow. The important point to make here is that although these tools are free they still require you to invest your time into them. Rome wasn’t built in a day.